Strategy & transformation · Gulf & EMEA

Your business units may each have a strategy.
Are they aligned with the Group?

We build the one strategy your whole portfolio runs on, and stay until it delivers.

Qatar · UAE · Oman Based in Cyprus 40 years
The problem

The effort is there. A single strategy isn't.

Most groups are not short of talented people or hard work. They are short of one coherent strategy that the whole portfolio is actually executing. So good businesses pull in different directions, capital follows habit, and a year of real effort adds up to less than it should. The work of strategy is not to shrink your world onto a page. It is to give a genuinely complex group a clear, shared logic for where it wins, and the discipline to hold to it.

Make the group worth more than the sum of its businesses.

That is what one strategy, owned and executed across the whole portfolio, is actually for.

Approach

Three jobs, one arc.

01

Set the strategy

Working with you and your leadership, we build a strategy the whole group can act on. OGSM gives every business clear objectives, goals, strategies and measures that ladder up to the group's. Strategy Maps make explicit how the group creates value, so the CEO, the owners and operating management read one logic, not twelve.

02

Execute the change

Strategy is worthless on a shelf. Together we build the governance, alignment and operating rhythm that turn the plan into quarterly progress, drawing on real depth in operations, procurement, marketing and HR.

03

Build the capability

We do not create dependence. Through workshops, organisational development and management education, your people learn to run the discipline themselves. It is the same capability transfer behind the Qatarisation and Omanisation programmes I have led.

The tools we work with
OGSM Strategy Maps Balanced Scorecard Portfolio & capital allocation Scenario planning Operating model design Change & governance
About

A senior operator, not a junior consultant.

EM
Eric McLean · Founder, TCEL

Forty years running operations, growth and change across multinational businesses in finance, technology and telecommunications. I have worked on the ground in Qatar, the UAE and Oman, and delivered Qatarisation and Omanisation programmes, so building capability in the region is not theory to me.

I work alongside the CEO carrying the group, as a peer who has actually run businesses, and as a neutral outsider with no stake in internal politics. Based in Cyprus: EU, English speaking and discreet, a natural bridge to the Gulf, EMEA and Asia.

Sectors
Finance · Technology · Telecoms
In region
Qatar · UAE · Oman
Frameworks
OGSM · Strategy Maps
Localisation
Qatarisation · Omanisation
Experience
Four decades, hands-on
Base
Cyprus · EU
Why me

The empty middle of three crowded markets.

Not the strategy houses

who send junior teams, hand over a deck, and leave.

Not the AI vendors

who sell tools without a strategy to put them in.

Not the fly-in consultant

for whom the region is a slide, not a track record.

One senior partner who has actually run businesses like yours, sets the strategy with you, stays for the execution, and leaves you able to run it.

On AI

AI belongs inside your strategy, not on top of it.

It is one of the pressures on every group right now, and most of the noise comes from adopting tools in search of a purpose. We decide together where AI genuinely creates advantage, then build it into the plan you are already executing. Strategy first; AI as a tool, not a religion.

Questions

Straight answers.

Do you use OGSM?

Yes. OGSM (Objectives, Goals, Strategies, Measures) is the core framework we use to give a complex, multi-business group one strategy every business can act on and be measured against.

What is a Strategy Map, and why does it matter for a complex group?

A Strategy Map makes explicit how your group creates value across four linked perspectives: financial, customer, internal process, and people and learning. For a diversified group it aligns the CEO, the owners and operating management around one shared logic of how value is built.

Have you actually worked in the Gulf, or only remotely?

On the ground. I have worked in Qatar, the UAE and Oman, and delivered Qatarisation and Omanisation programmes, so the region's commercial and regulatory realities are not theory to me.

Are you an AI consultant or a strategy consultant?

A strategy consultant who is fluent in AI. We decide together where AI genuinely creates advantage and put it inside a sound strategy, rather than adopt tools in search of a purpose.

Do you take interim or fractional roles?

Yes. Fractional CEO or COO and interim leadership for groups that need senior firepower through a transition, alongside the strategy work.

Let's talk

Where your group is now, and where the strategy needs to go.

A short, confidential conversation. No deck, no pitch, just a senior view on your situation.

Book a conversation